After doing a thorough review of Hankison Chiropractic’s old website, we were able to pinpoint some problems that we could easily fix by creating them a brand new website that would be built from the ground up and marketed with search engine optimization in mind.
One of the first things we ask our clients is if they know how many visitors are coming to their current website, and if they do have visitors, what those visitors are doing once they get there. Knowing the answer to these two questions is the basis for measuring the efficacy of your website. If there is not a company like Local Medical Marketing tracking this data for you, then how do you know the website being used? How can it be improved? Where are the failures? The simple answer is to shrug your shoulders and murmur “I don’t know.” If this data is not being tracked, then how can the website owner know if the site is working? Or how well it is working? Or what needs to be improved? Is the website converting browsers to customers? Thanks to our efforts here at Local Medical Marketing, Hakison Family Chiropractic now has the answers to these questions.
Another thing that we needed to tackle with Hankison Family Chiropractic was the poor web design. Their old website lacked a unified color scheme, catchy images, and easy navigation. The website was very outdated and needed a lot of work, so we redesigned it to be more modern and user-friendly.
Our goal at Local Medical Marketing is to improve the user experience of every website we work on, and to make the website friendly to the search engines. We know that making a “pretty” website is not necessary to achieve this; writing the code in a concise, correct way is what makes this happen. We also understand that making websites that are visually appealing is something that is at the forefront of our clients’ minds. With this in mind, we incorporate our client’s design ideas, and our expertise with search engines to create a web experience that seamlessly integrates design, functionality, and search engine optimization in one package.